A New Low-Cost, Long-Haul Airline Putting ‘People Over Profit’ - POP!
POP is set to become not just a new airline, not just the only airline currently to fly non-stop from the UK to two of India’s key secondary cities – Amritsar (Punjab) and Ahmedabad (Gujarat) - but an airline with a new unique business model.
POP is a new, low-cost, long-haul airline with a social conscience that will meet the demand of the growing visiting friends and relatives (VFR) market as well as the expanding leisure-tourism and business sectors.
Being established as a corporate social responsibility (CSR) business, POP will enhance the lives of those in the communities it serves by donating a minimum of 51% of its profits to fund social projects in the UK and India.
Passengers will be consulted when booking as to their preferences in terms of the ‘community causes’ they wish POP to support. POP’s philanthropic-giving will enhance the unquantifiable assets of reputation and trustworthiness while gaining a competitive advantage as research illustrates that consumers consider businesses to have an obligation to support the local communities in which they operate.
In the first instance, all of POP’s charitable giving will be made through the Charities Aid Foundation (CAF), although a dedicated charitable foundation may be established in due course. In addition, POP will always seek to advance airline industry best practice in neutralizing its carbon footprint in ways that can be aligned with the enhancement of its community projects.
Rewards-based crowdfunding to raise £5m for POP will start in early June 2016 in association with Trillion Fund Ltd, and will continue for 60 days. The crowdfunding campaign involves raising start-up funds for the company via the pre-sale of POP Gold Passes, each priced at £500, to supporters who are attracted by a different kind of rewards package. The first 10,000 Gold Pass holders will win one free off-peak return seat to any POP destination and will, for the following five years when flying with POP, be entitled to a range of VIP benefits both on the ground and in the air, including, for example, extra luggage, and free and unlimited ticket name changes.